Email verification is a process that ensures that email addresses are legitimate and live. It helps maintain a high sender reputation, weeds out typographical errors, and filters invalid email addresses. In addition, it protects you from exploits. It is also necessary if you wish to avoid being blacklisted for sending spam.
Maintain email list integrity
Email verification is a great way to protect yourself from spam traps and abuse complaints. This simple step will protect you from exploits such as spam and malicious attachments. Email verification will also ensure the sender is legitimate and will prevent users from accidentally opening malicious attachments. Hackers often steal email addresses and domains from old, inactive accounts. Using sender scores, which range from 0 to 100, you can determine the reliability of an email address and avoid being flagged as spam.
Without email verification, a business is at risk of getting scammed by hackers or phishers. While it may not be possible to stop all spammers and scammers from stealing personal information, it will at least reduce the likelihood of being blacklisted. Email verification also helps identify invalid email addresses and unengaged subscribers, which is vital for better email delivery.
Maintain a high sender reputation
Email verification is essential for boosting the deliverability and success of your emails. It also helps you maintain a high sender reputation by reducing the amount of hard bounces and spam reports. Invalid email addresses will not only affect the delivery rate of your emails, but they will also frustrate your customers. When this happens, your customers may be inclined to share their frustration on social media, damaging your business reputation.
Email verification can be performed using a bulk email verification service. For example,
MyEmailVerifier has a team dedicated to maintaining the sender reputation of its clients. Email verification is also a good way to stay away from being listed on spam lists and blacklists.
Email verification also ensures that your emails are free from typographical errors. It is critical that you validate your emails before they’re sent. Invalid emails have missing or incorrect formatting. The process begins with a syntax check (sometimes called regex validation), where the tool looks for elements that must be present in an email and those that are prohibited by RFC. For example, the local address must precede the @ symbol, cannot contain more than 64 characters, and cannot begin or end with a dot.
Email verification is an important part of a successful email marketing campaign. It will help you identify typographical errors and ensure that the email address belongs to the address holder. It will also help you identify if an email address is registered with a valid domain name.