They are more flexible than traditional billboards because they move with the traffic flow rather than being static. Worried billboard ads might break the bank or not sure you want to commit to billboard ads? Try using Blip Billboards, where any business can advertise with any budget—no contract required. With Blip Billboards, your billboard design will appear as a 7.5- to 10-second “blip” on a rotating digital billboard, locally or nationally. If your goal is to generate awareness and make a big impact, you may want to consider utilizing a combination of large format Bulletins and Spectaculars in high-density locations. Advertisers that use billboard sign media typically calculate the rent-a-billboard cost-per-thousand by dividing the monthly billboard advertising costs by the monthly gross impressions . Every billboard advertisement needs to tell a story or share a call-to-action in a way that’s interesting and memorable.
A location with less competition will help your Billboard stand out and receive more attention from your target audience. Though there are exceptions, generally in high-profile locations in major cities such as New York or Los Angeles.
In your billboards, you can plug different events, sales, products, or services. You should wisely invest your money in such ads, and that is why choosing the right billboard advertising agency is vital here. With the advancements in technology, physical billboards have transformed into dynamic billboards.
How to Measure Effectiveness of Billboard Advertising?
They know just how competitive billboard advertising can be, and they know they can rely on our creative chops. There is no doubt that social media and other online channels have dented the importance of billboard advertising, and it may not be the go-to inbound marketing option for many brands. Billboards can be very helpful when you don’t want to spend a hefty budget on identifying or researching niche target customer groups. You just have to install a billboard in a good location where it gets maximum reach; it will bring your potential customers to you rather than you trying to reach them.
Billboards Can’t Be Avoided
Consider a holistic audience approach to Billboard placements, using information on how your audience travels throughout the day. To ensure the effectiveness of your Billboard advertising you need to consider multiple factors including location, audience, message, design and exposure frequency. Billboard advertising might not be your typical marketing strategy. But it’s a highly effective way to promote your products and boost your brand. Drivers or passersby only have a few seconds to get a glimpse at your billboard advertisement.
Digital media require the audience to turn to their gadgets to see the ad. For instance, in the case of social media ads, people would have to use the platform and browse to see ads that target them. Billboard advertising is effective because according to Arbitron, 71% of Americans “often look at the messages on roadside billboards”.
A motorist on the highway, for example, will have a longer approach time to take in your billboard. The longer people have to digest your advertisement, the larger and clearer it gets. Who are you trying to approach now that you have established your objectives? What kind of people are most likely to be drawn to your product, service, or message? If you’re looking to advertise your products or services in India, billboards are a great option. Not only do they provide high-quality visibility for your brand, but they’re also relatively affordable.
The reason for this is that many people are now aware of how false information could easily roam online. So if they see digital advertisements on their smartphones, the level of trust is not the same compared to seeing it outside. To mark World Oceans day in 2018, Corona worked with Wieden + Kennedy on this sobering billboard advertising campaign. The public was encouraged to drop off their own waste at the site. Similar campaigns were run in Melbourne, Lima, Santiago, Bogota and Santo Domingo. Billboard advertising is some of the best design there is, with larger-than-life design striving to catch the eye of busy consumers out on the street. Their sheer size gives them extra impact, but they need to be clever and not just enormous.
Read more about billboard advertising here. The brightness and the superb creativity of these billboards can transfix anyone, and hence, they don’t let individuals concentrate upon stationary billboards. What is the most fantastic thing about electronic Billboard Advertising is that the message can be tweaked anytime as per the requirements. Regardless if you have the best designs for your marketing collaterals online, nothing beats putting a huge billboard outside. It gives the impression that you are confident and bold enough to expose your brand in the real world. But make no mistake about it – billboard advertising is definitely here to stay.