Stereotypes are a professional’s worst enemy since they stifle originality and allow for more two-way subjective viewpoints. The adversaries also “invade” the event planning profession, which is particularly prone to unfounded assumptions due to its reliance on human interactions.
Live streaming, one of the most popular yet misunderstood new event strategies, is recognisable to some of today’s event planners. In truth, there are several misconceptions about live streaming that cause some people to shun it (although they really need it).
There are at least five live broadcasting fallacies that you should be aware of and avoid!
Only major events are broadcast live on the internet.
It’s a pity that some people believe that live broadcasting and streaming services are only appropriate for really large events that draw millions of viewers. This platform is ideal for planning small events without the need to lease a variety of traditional equipment, which may be rather costly. The kora live is the free live broadcasting site for you and it is faster than the others.
The use of live streaming tends to reduce the number of direct visitors.
This is a second myth based on the belief that people will not pay money to see something they can get for free. Of course, this isn’t the case because, according to some studies, up to 30% of individuals who watch live streaming of an event will attend the same event the following time. This is also demonstrated by the fact that last year’s Live Streaming to Facebook was greatly enhanced.
Is this a costly field?
This is just not the case, as more and more social media channels emerge that allow for free live broadcasting. Facebook Live is currently the most popular platform.
These services aren’t really appealing!
Of fact, numerous polls demonstrate that consumers prefer to watch live streaming rather than recorded episodes of the same show.
Your footage will be deleted shortly following the event.
In fact, even after your event is over, you may continue utilise your footage. You are free to reuse the full recording.
When it comes to broadcasting live video streams, what exactly do event producers require?
The producers require a platform that allows them to reach as many people as possible while spending as little money as feasible on production. Doesn’t this sound like a capitalist principle? However, this is not the case in reality. Most producers operate under the guidance of their clients, and they are frequently tasked with meeting a minimum audience quota agreed upon by both sides. They must also consider a number of aspects while producing live streaming, one of which is the cost.