In fact, messenger apps like WhatsApp are used by 79% of professionals for communication at work. The mobile app uses the phone’s Internet connection to let you communicate with other WhatsApp users, making it an affordable alternative to international calling or texting. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea. The majority of customers expect it, and companies that strategically engage their audiences via channels like WhatsApp are better positioned to take advantage of the growth it makes possible. French newspaper Le Monde used WhatsApp’s status feature to target customers in French-speaking African countries. The company posts content to its status, which is viewable for 24 hours , three to four times a day. About 20% of the brand’s follower base typically consumes this content, and over time, Le Monde Afrique has grown its WhatsApp followers by 10,000.
As of 2019, WhatsApp had more than half a billion daily active users
Use this application software to automate messages, send quick Replies, manage conversations, send reminders, and provide support. Monitoring your sales and revenue helps you to understand where you need to adjust your marketing strategy. It gives you insights into which products and services are generating more revenue or sales. To increase the revenue of a product that is selling well, simply highlight its advantage to your audience, and tell them the benefits of the product and how it can help them.
Once installed an account can be created by providing your phone number and verification of your phone number using a one-time verification code which would be sent to your phone number. Social networking is the use of internet-based social media platforms to make connections and share various media with friends, family, colleagues, or customers. WhatsApp Business, the business platform of the messaging app, provides a host of tools for businesses to access company insights and measure metrics, making it an attractive tool for businesses. With a WhatsApp Business account, you can make your social media customer service more efficient and personal. Learn how to use WhatsApp for business and provide your customers with immediate, personalized customer service. Vodafone, a German telecommunications company, has embraced WhatsApp for customer messaging, reaching more than 200,000 customers via this channel each month.
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It gives room for essential information such as; Business name, business description, address, phone number, and website. You have the option of using both a landline and a mobile number for the business account. Using a dual SIM phone to manage both from a single device while maintaining separate contact lists for compliance reasons is a good idea. WhatsApp is an application that runs on mobile devices and can be accessed on computers. It was founded by Jan Koum and Brian Acton in 2009 before it was later acquired by Meta in 2014. It’s user-friendly making it very accessible and easy to navigate.
Read more about WhatsApp for business here.
This integration provides you with features such as analytics, automation, personalization, etc. Avoiding spamming is very essential for businesses to gain their customers’ trust and loyalty. First and foremost before messaging any customer, you will need to gain permission, so that your customers won’t find it offensive or intruding in their personal space.
This type of communication is used to send announcements or news to a large group of people. To enable your customers to understand you better, you need to add a brief description of your business. To do this, in the Business Settings, hover over to the ‘About and Phone number ‘ section and click on it, there you can add a brief information about your business. Once you have clicked on the verify button located next to your phone number, you will need to select the verification method that will be convenient for you. Remember while doing this make sure your internet connection is fast and reliable because this could delay the verification process. Once the app has been downloaded, click on the install button to install the app or follow the instructions on your screen to install the app on your device. Go to Google play store or Apple play store and search for ‘Whatsapp business’ then click on the download button.
WhatsApp Business can be integrated with other tools like CRM systems which help to streamline your communication with your customers. You can use it to send automated messages and quick replies to customers. Whatsapp is a very popular messaging app that allows its users to communicate with their friends and families through voice, text, or video chat. It is a centralized, cross-platform, freeware instant messaging and voice-over-IP service offered globally and owned by US tech giant Meta. WhatsApp Business was created specifically with small business owners in mind. It can help you connect with your customers and support them with immediate, personalized customer service.
72% of customers say they love to see messages personalized to them and they only engage in personalized messages. Your audience wants your message to be personalized and targeted to their interest. Once your account has been set up, your provider will help with the integration of WhatsApp API into their customers’ communication channels. You should also note that for starters WhatsApp API isn’t free, you need to apply for an account and get approved before you can begin using this software. WhatsApp API cannot be gotten directly, you need to rely on the business partners WhatsApp has already teamed up to help you. You might be thinking why can’t it be possible to get this WhatsApp API directly?
WhatsApp Business is another free version of WhatsApp designed for businesses to communicate with their customers. The app can push the business’s latest offers, deals, and much more. Save time building an efficient customer support system on social media with Hootsuite. Respond to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. Carrefour Group, a French-based big box store chain, uses WhatsApp to provide digital coupon catalogs to its client base. These offers were previously printed, but the company wanted to offset those costs and have better targeting capabilities based on customers’ locations and preferences.