“I could barely get retailers to say the words ‘thigh chafe’ in a meeting,” Sturino said. Five years later, Megababe’s Thigh Rescue is one of its bestselling products and is sold at retailers like Target and Ulta. Featured in our guide to anti-chafing products, Thigh Rescue is an anti-friction stick made with ingredients like aloe, which offers anti-inflammatory and cooling properties to soothe skin, according to Megababe. It also contains pomegranate seed and ginger root extract, in addition to grapeseed and orange oil. After seeing the fashion industry use more environmentally friendly textiles in clothing, Phoebe Yu, Ettitude’s founder and CEO, wanted to do the same for the bedding industry.
What’s a Brand Kit, Anyway?
Farmgirl Flowers is the only female-founded large-scale flower delivery business that is majority women-led. That means that women themselves are behind the product you’re likely sending the mother, sister, aunt or other female loved one in your life. I’m a huge fan of Fly By Jing — I have been since my old foodie co-workers turned me onto it a couple of years ago. First it was the Sichuan Chili Crisp, but now their newer offerings like the Chili Crisp Vinaigrette, which brings possibly my favorite combination of flavors together (that’s umami, tang and heat). But if I’m being honest, it’s AAPI founder and CEO Jing Gao’s unapologetically unique stamp on all her products, inspired by her hometown’s eateries, that sealed the deal for me.
More beauty and skin care brands we love
Inclusivity doesn’t mean just marketing to women, and marketing to women doesn’t just mean marketing to one type of woman. Effective marketing is about embracing all of those who identify as women.
Either way, the virtual day of the event features a bartender who walks guests through the ins and outs of mixing up amazing cocktails. Those same sets of findings also revealed that there are approximately 1,418,000 women business owners who are not U.S. citizens, making up 11.5 percent of all women business owners. Estée Lauder launched her cosmetics company in 1946 with her husband in New York City. Before then, she was selling skin care and makeup products in beauty salons, according to the brand’s website. “We are building and leading companies all day, every day and all year round, so our work and leadership should be recognized and supported all year, full stop,” Grieco echoes. “We have a lot of ground to cover and road blocks and outdated ways of thinking to undo, so the dedication to supporting and uplifting women is full-time, not confined to one month.”
It’s a document you’ll use to keep the look and feel of your brand consistent across marketing channels. If you’ve ever tried conceiving, you might know how challenging it can be. Ava aims to solve this problem by tracking your fertile windows so you know the best times to try. This brand helps reassure women during a vulnerable time in their lives. The messaging and visuals are soft, welcoming, respectful, informative, and totally suited to the demographic’s needs. Sales of limited-edition Casey’s chips in flavors like sweet corn, barbecue brisket and jalapeño Cheddar sold well this summer. “Those are the kind of products that a Frito-Lay is not going to make because it is not a national flavor profile that is going to work for their business,” Mr. Rebelez said.
Make sure your designer includes hex codes for online use, as well as CMKY for print applications in your brand kit. You’ll need to pass these color codes along to design and development employees in the future. With a fun wavy logo, it’s hard to forget this brand started in Santa Monica! It’s also a great way to catch their audience’s eye and attention. “We want our brand to serve the value customer who is on a budget,” said Nicole Wegman, who was named president of Wegmans Brand in 2021.
They’re also focused on delivering the best customer experience along with specialising in nail art. As 2023 winds down, women and minority small business owners expect their revenue to increase in the coming year and many plan to hire more workers, according to a new report from Bank of America.
Read more about Authentic brand identity here.
With this knowledge, women entrepreneurs can stay ahead of the competition while providing the best value possible to their customers. Women continue making significant strides in the business world, with 49% of all new businesses founded by female entrepreneurs in 2021. This women-owned branding is a prime example of a brand strategy with humor and wit. With a fun, bright color palette, inclusive and slightly risque brand photography, and a deliciously retro font selection, The Honey Pot Company has warmed its way into the hearts of period-having women. Twice as many Latina-led companies experienced pandemic-related closures compared to male-Latino-led businesses, a gap that remains consistent among women business owners of color. Priscilla Tsai, co-founder and CEO of Cocokind, said she never left the house without a full face of makeup in her early 20s due to severe acne and skin sensitivities.